
Build and Scale Your Concrete Coating Business
Get the skills, the tools, and the exact sales roadmap needed to launch your coatings business and land your first job. Not a franchise—no royalty fees ever.
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Fill out the form to get more info
Request More Info
Fill out the form to get more info
The Reality Check
Most Businesses Fail Because They Lack Systems.
Technical skill is only 20% of the battle. You can be the best installer in the world, but if you don't have a predictable sales engine, optimized margins, and turn-key SOPs, you just own a high-stress job.
Integrity Elite is the "unfair advantage" that bridges the gap between technician and CEO.
No Predictable Sales
Stop relying on word of mouth and start scaling with a proven lead engine.
Hidden Profit Leaks
We audit your pricing and supply chain to maximize every dollar.
Staffing Headaches
Learn our systems for hiring and training crews that actually care.
Zero Roadmap
Stop guessing. Follow the step-by-step path to $1M+ in revenue.

The Process
Three Simple Steps
Register
Secure your spot for the 4-day intensive workshop in Sycamore, IL.
Attend
Master the complete system through hands-on training with expert installers.
Launch
Start your business and land your first high-margin job within weeks.
The Opportunity
95% of Homes
Are Still Uncoated.
The concrete coating industry is a $323 million dollar goldmine. While everyone else is fighting for the same house painting leads, you could be dominating the high-margin, high-durability floor coating market.

Rapid ROI
Most partners pay off their training investment in their first 3 jobs. High-margin projects help you recoup costs quickly and start building profit.
Superior Tech
Our Polyurea is 6x stronger than epoxy and becomes 2x stronger than concrete when it cures. It stands up to any weather—hot, cold, snowy, or rainy.

Annual Industry Growth Rate
Infinite Opportunities
Where Can You Apply Integrity?
From residential basements to massive industrial warehouses, the applications are endless and the demand is skyrocketing.
Residential Living
In residential spaces, clients are looking to expand usable living space, enhance aesthetics, and add massive value to their homes. Whether it's a high-end garage or the ultimate man cave, the demand is skyrocketing.
Commercial Assets
For business owners, durability and safety are non-negotiable. Polyurea is chemical-resistant, antibacterial, and slip-resistant—perfect for high-traffic areas. It's the low-maintenance solution every facility needs.

Testimonials
What Our
Partners Think.
“From the beginning of my interactions with Integrity, the success of their business model was apparent! You can tell that they set a high standard in all areas of their work and they are determined to pass this along to their partners.”
“My venture of starting out in concrete coatings was made so much smoother with the guidance of the Integrity team. Their family values and experience in the field have been key assets to me as I build my business. I'm so glad I chose to work with them.”
“The whole team at Integrity is awesome to work with. We entered this field with very little knowledge of concrete coatings and are now running our own profitable business, and growing quickly!”
“The support I get from Integrity is second to none. I've operated multiple businesses but nothing compares to this. I feel like a true partner with everyone at Integrity Coatings Distribution.”
“From the beginning of my interactions with Integrity, the success of their business model was apparent! You can tell that they set a high standard in all areas of their work and they are determined to pass this along to their partners.”
“My venture of starting out in concrete coatings was made so much smoother with the guidance of the Integrity team. Their family values and experience in the field have been key assets to me as I build my business. I'm so glad I chose to work with them.”
“The whole team at Integrity is awesome to work with. We entered this field with very little knowledge of concrete coatings and are now running our own profitable business, and growing quickly!”
“The support I get from Integrity is second to none. I've operated multiple businesses but nothing compares to this. I feel like a true partner with everyone at Integrity Coatings Distribution.”
“From the beginning of my interactions with Integrity, the success of their business model was apparent! You can tell that they set a high standard in all areas of their work and they are determined to pass this along to their partners.”
“My venture of starting out in concrete coatings was made so much smoother with the guidance of the Integrity team. Their family values and experience in the field have been key assets to me as I build my business. I'm so glad I chose to work with them.”
“The whole team at Integrity is awesome to work with. We entered this field with very little knowledge of concrete coatings and are now running our own profitable business, and growing quickly!”
“The support I get from Integrity is second to none. I've operated multiple businesses but nothing compares to this. I feel like a true partner with everyone at Integrity Coatings Distribution.”
What You'll Get
Training Benefits
Our comprehensive training program is designed to give you everything you need to succeed, regardless of your background or experience level.
Complete Training Package
Get everything you need in one place: hands-on technical training, sales systems, marketing strategies, and ongoing support. No piecing together information from YouTube or forums.
Learn From Real Professionals
Your instructors aren't just teachers—they're successful business owners who've built multi-million dollar coatings companies. Learn from people who've actually done it.
Fast Track to Success
Skip years of trial and error. Our proven systems compress years of learning into days. You'll know exactly what works because we've tested everything for you.
Ongoing Support Network
Training doesn't end when you leave. Get access to our community of partners, ongoing mentorship, and direct support as you launch and grow your business.
Proven Business Systems
Learn the exact processes, pricing strategies, and sales techniques that generate high-margin projects. We teach you what actually works in the real world.
Immediate Implementation
Leave training ready to land your first job. You'll have the skills, the systems, the sales materials, and the confidence to start generating revenue immediately.
Our Mission Statement
“As an industry leader with a proven track record, we will confidently aid our coatings affiliates to prosper through hard work, determination, and access to key resources for success. By implementing strategic solutions and innovation, we are dedicated to driving sustainable growth for our long-term partners and being a champion for them to live their American dream. We promise to foster an environment built on unwavering values of integrity, honesty, and transparency, encouraging each to lead a legacy business of their own.”

In Action
Watch How We
Build Success
Together.
See Integrity in action and discover what sets us apart. Learn how our hands-on training, expert support, and premium products empower entrepreneurs like you to thrive in the concrete coatings industry.
Why Start Your Business With Integrity
We Are Not A Franchise.
We Offer More For YOU.
Starting your own concrete coatings business gives you the freedom to work for yourself. Find success knowing you're offering the best products with a family of experts to support your venture every step of the way.
Onsite Sales & Installation Training
Receive personalized, one-on-one training that ensures you're equipped to excel from day one. Our team was once right where you are: receive expert advice, support, and mentorship from the many pros on our team.
Proven, Scalable Business Model
Dive into the thriving world of concrete coatings and invest directly in everything you need to start your own business. Our partnership means more profits for you from the get-go with a model that scales with your ambition.
What You Get
Everything You Need to Succeed
Scale with Integrity
Investment
Scale with Integrity
18-month business incubator program with comprehensive support and resources
Keep 100% of your profits. No ongoing fees or royalties ever.
No hidden fees. Everything you need to build your regional empire is included in your Scale with Integrity partnership.
Q&A
Common Questions
Is this a franchise?
Are there any franchise or royalty fees?
What kind of training do you provide?
What products do you use?
Do I have product minimums?
What kind of support can I expect?
What opportunities are available in this industry?
What equipment do I need?
Why Our Training
Learn From
Industry Experts
Our hands-on training program is designed by professionals who've built successful coatings businesses. You'll learn proven techniques, industry secrets, and the exact systems that generate high-margin projects.

Hands-On Learning
No theory-only classes here. You'll work with real materials, real tools, and real techniques. By the end of training, you'll have completed actual installations yourself.
Proven Systems
Learn the exact sales and installation processes that have generated millions in revenue. We teach you what works, not what sounds good in theory.

Private 1:1 Training

Ready to Get
Started?
Fill out the form below and our team will reach out to get you more information about the Scale with Integrity program and answer any questions you have.
Request More Info
Fill out the form to get more info